Alabama state representative Patricia Todd confirmed that Apple’s general counsel called her this week and “confirmed that Apple and Tim are on board” with naming Todd’s LGBT anti-discrimination bill after Apple CEO Tim Cook.
Apple had initially protested associating its chief executive with the provocative legislation, but, AL.com reported Wednesday, the company is now giving its “blessing” to name the bill the “Tim Cook Economic Development Act.”
However, it appears getting Apple and Cook onboard came only after Apple performed complex maneuvers to distance itself from the bill — and received unflattering press.
Todd said naming the bill after Cook did not initially sit so well with Apple and that a company representative called her to pressure her to remove Cook’s name from the bill, which she then volunteered to do.
A story with the headline “Apple Didn’t Want Alabama’s LGBT Rights Bill Named After Its CEO,” was published, Apple issued a statement that said “we’re sorry if there was any miscommunication.”
The company said Cook was personally honored to hear Todd wanted to name a bill after him.
Wednesday, AL.com reported that Todd “is moving ahead with plans to name an anti-discrimination act after Apple CEO Tim Cook. And now, she’s got the blessings of the tech giant itself.” This reportedly happened after Bruce Sewell, Apple’s general counsel, called Todd on Tuesday.
“[Sewell] apologized profusely and said there was an employee that was trying to protect Apple from controversy,” Todd told AL.com. “He said ‘I’m here to assure you we support this 100 percent.”